A chronological map of the journey — from early exploration through design, research, and venture building.
Secondary Education
Seven years at Sandbach School, Cheshire — where a passion for design, making, and systems thinking started early. Design Technology and Art were the spark that lit everything that followed.
Work Experience — Manufacturing & Design
A week inside Bentley Motors' Crewe factory at sixteen — watching world-class precision engineering and luxury manufacturing in real life. The moment design intent meets manufacturing reality, and nothing is ever the same again.
Coaching & Communication
Seven years coaching swimming across all ages and abilities — running in parallel with school, university, and early career. Teaching people to do something hard, clearly and confidently, turned out to be excellent training for product design and team leadership.
Design, Branding & Web
The very first Lanchester projects: real client work, real money, real deadlines — taken on while still at school. Brand identities, websites, and promotional materials for businesses that needed results, not academic exercises.
Design Studio Collaboration
A collaborative studio experience in 2013, bridging the gap between undergraduate study and the Coventry Masters. Real briefs, real critique, real deadlines — sharpening the move from solo freelancer to professional design collaborator.
Masters — Industrial & Product Design
Masters in Industrial and Product Design at Coventry University — an intensive year of design research, rapid prototyping, user-centred design methodology, and manufacturing strategy. This is where instinct became a system.
Designer in Residence
Invited back to Sandbach School as Designer in Residence directly after the Coventry Masters — mentoring students on design projects and bringing real-world product thinking into the classroom.
Product & Industrial Designer
First professional industrial design role at Elektron Technology, Cambridge — designing medical devices, packaging systems, and optimising manufacturing processes in a highly regulated, precision-critical environment.
Founder — Product Startup Phase
The first formal Lanchester product venture: a full concept-to-prototype cycle covering user research, supplier sourcing, rapid prototyping, go-to-market planning, and business proposal development — running the complete product lifecycle as a solo founder.
Product & Graphic Designer
Product and graphic designer at RATstands — a specialist music accessories brand whose products perform on concert stages at the world's top venues and touring productions. Designing objects where quality, reliability, and precision are non-negotiable.
Product & UX Designer
Product and UX designer at BigBrother International — driving UX optimisation through systematic user research, iterative A/B and usability testing, and structured innovation pipeline work. First role where data, not opinion, led every design decision.
Senior Product Designer
Senior Product Designer at bunq — Europe's leading independent challenger bank. Built the design documentation infrastructure, design principles, and component standards that delivered an 8× increase in documented design output and transformed how the team worked.
Lead Product Designer
Lead Product Designer at IRECKONU, a hospitality technology platform — owning the full design function: product stack optimisation, brand identity system, component-led UI architecture, and team leadership in a fast-moving B2B SaaS environment.
Head of Product Design
Joined xpate as employee #8 and Head of Product Design — and built the entire product design function from zero. Style guide, design processes, product workflows, and a live product in the hands of 100 real users. In 205 days.
Freelance Product Design & Startup Advisory
Lanchester R&D re-activated as an independent design and advisory practice — delivering startup builds, Agile/Scrum coaching, and a deep end-to-end product engagement with Sentistic, an energy and power optimisation startup.
Co-Founder — Co-Parenting Platform
Co-founded The iMediate Foundation — a co-parenting platform built to reduce conflict and improve communication for separated families. Scheduling tools, WhatsApp automation, ICS calendar export, Firebase backend, and a real go-to-market strategy. Built to matter.
Founder — AI Creative Production Management
Founded ShootAtlas — an AI-powered creative production management platform. MVP shipped in under four weeks, covering a full 16-step production lifecycle, marketplace, multi-currency payments, and Stripe billing. This is what product velocity looks like when the methodology is proven.
Founder — Community Food Operations Platform
Founded Guerilla Kitchen — a community food operations platform that replaced manual allocation chaos with a fairness-based algorithm. No-shows dropped from ~7 to 1 per session. Volunteer admin time cut dramatically. Multi-client architecture built for scale from day one.
Founder — Apple Ecosystem Pet Fostering Platform
Founded fluffybutt — a native Apple ecosystem platform connecting animal shelters, foster carers, and adopters. Live foster updates, shelter management portal, structured care logging, and analytics-ready event architecture. Built for the people who give animals a second chance.
The animal rescue sector is driven by passion and held back by fragmented communication. Shelters have no visibility of what's happening in foster placements. Foster carers feel unsupported between check-ins. Adopters make decisions with incomplete information. fluffybutt was built to fix all three — with a native, multi-platform Apple ecosystem experience: iOS, iPadOS, and macOS. The product gives shelters a real-time management portal, gives foster carers a structured update and logging flow, and gives adopters meaningful visibility into the animals they're considering. The event architecture is analytics-ready from day one — built to support data-driven insights into placement success rates, care patterns, and adoption outcomes at scale. Native was a deliberate product decision: the emotional nature of fostering and adoption interactions demands experiences that feel polished, personal, and reliable — exactly what native Apple development delivers.
Secondary Education
“Every great product starts with someone asking: how could this be better?”
Seven years at Sandbach School, Cheshire — where a passion for design, making, and systems thinking started early. Design Technology and Art were the spark that lit everything that followed.
Work Experience — Manufacturing & Design
A week inside Bentley Motors' Crewe factory at sixteen — watching world-class precision engineering and luxury manufacturing in real life. The moment design intent meets manufacturing reality, and nothing is ever the same again.
Coaching & Communication
Seven years coaching swimming across all ages and abilities — running in parallel with school, university, and early career. Teaching people to do something hard, clearly and confidently, turned out to be excellent training for product design and team leadership.
Design, Branding & Web
The very first Lanchester projects: real client work, real money, real deadlines — taken on while still at school. Brand identities, websites, and promotional materials for businesses that needed results, not academic exercises.
Design Studio Collaboration
A collaborative studio experience in 2013, bridging the gap between undergraduate study and the Coventry Masters. Real briefs, real critique, real deadlines — sharpening the move from solo freelancer to professional design collaborator.
Masters — Industrial & Product Design
“Great design isn't subjective — it's defensible, measurable, and grounded in real insight.”
Masters in Industrial and Product Design at Coventry University — an intensive year of design research, rapid prototyping, user-centred design methodology, and manufacturing strategy. This is where instinct became a system.
Designer in Residence
Invited back to Sandbach School as Designer in Residence directly after the Coventry Masters — mentoring students on design projects and bringing real-world product thinking into the classroom.
Product & Industrial Designer
First professional industrial design role at Elektron Technology, Cambridge — designing medical devices, packaging systems, and optimising manufacturing processes in a highly regulated, precision-critical environment.
Product & Graphic Designer
Product and graphic designer at RATstands — a specialist music accessories brand whose products perform on concert stages at the world's top venues and touring productions. Designing objects where quality, reliability, and precision are non-negotiable.
Product & UX Designer
Product and UX designer at BigBrother International — driving UX optimisation through systematic user research, iterative A/B and usability testing, and structured innovation pipeline work. First role where data, not opinion, led every design decision.
Founder — Product Startup Phase
“Move from concept to validated evidence fast — planning without proof is just storytelling.”
The first formal Lanchester product venture: a full concept-to-prototype cycle covering user research, supplier sourcing, rapid prototyping, go-to-market planning, and business proposal development — running the complete product lifecycle as a solo founder.
Senior Product Designer
Senior Product Designer at bunq — Europe's leading independent challenger bank. Built the design documentation infrastructure, design principles, and component standards that delivered an 8× increase in documented design output and transformed how the team worked.
Lead Product Designer
Lead Product Designer at IRECKONU, a hospitality technology platform — owning the full design function: product stack optimisation, brand identity system, component-led UI architecture, and team leadership in a fast-moving B2B SaaS environment.
Head of Product Design
Joined xpate as employee #8 and Head of Product Design — and built the entire product design function from zero. Style guide, design processes, product workflows, and a live product in the hands of 100 real users. In 205 days.
Freelance Product Design & Startup Advisory
Lanchester R&D re-activated as an independent design and advisory practice — delivering startup builds, Agile/Scrum coaching, and a deep end-to-end product engagement with Sentistic, an energy and power optimisation startup.
Co-Founder — Co-Parenting Platform
Co-founded The iMediate Foundation — a co-parenting platform built to reduce conflict and improve communication for separated families. Scheduling tools, WhatsApp automation, ICS calendar export, Firebase backend, and a real go-to-market strategy. Built to matter.
Founder — AI Creative Production Management
Founded ShootAtlas — an AI-powered creative production management platform. MVP shipped in under four weeks, covering a full 16-step production lifecycle, marketplace, multi-currency payments, and Stripe billing. This is what product velocity looks like when the methodology is proven.
Founder — Community Food Operations Platform
Founded Guerilla Kitchen — a community food operations platform that replaced manual allocation chaos with a fairness-based algorithm. No-shows dropped from ~7 to 1 per session. Volunteer admin time cut dramatically. Multi-client architecture built for scale from day one.
Founder — Apple Ecosystem Pet Fostering Platform
Founded fluffybutt — a native Apple ecosystem platform connecting animal shelters, foster carers, and adopters. Live foster updates, shelter management portal, structured care logging, and analytics-ready event architecture. Built for the people who give animals a second chance.
The timeline captures the past. LEARN — the Lanchester Early Access Research Network — is where live projects, future systems, and active experiments unfold in real time. Follow what’s next.
The timeline captures the past. LEARN is where live projects and active experiments unfold in real time.